Mentor Marketing increases Market Share by 18% for major Canadian AirlineCanadian Airlines

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How Canadian Airlines used Direct Marketing to increase their sales by an amazing $2.25 Billion, and grew their Customer List to 1.5 Million active users

Selling Airline Travel using Direct Marketing

Direct Marketing will always:

Increase Sales to existing and new customers

Find new prospects and turn them into customers

Create Loyalty among your clients

Build qualified lists for marketing

Award Winning Marketing for a Billion-Dollar Airline:

For Canadian Airlines, we developed their Award Winning Frequent Flyer program before these programs became popular. This program enabled Canadian Airlines to increase its market share, against a very powerful competitor - Air Canada.

 

Achievements: In the ten year period where we handled Canadian Airlines Direct Marketing Programs:

Market Share grew from 33% to 51%

Sales grew by $2.25 Billion

Membership grew from zero to 1,500,000 active members (Air Canada had only 500,000)

Canadian won "Marketer of the Year" Award from Sales & Marketing Executives

We won the "Market Leader Award" from the prestigious New York based DMA Direct Marketing Assn

 

 

Direct Marketing Programs - 1000 different promotions

Here are some samples of Direct Marketing Campaigns that we've done for Canadian Airlines. These included promotions for 
Destinations
New Service Classes
Car Rentals
Special Departments
Air Cargo
10 years of Loyalty Program Mailings
50,000,000 packages in total.

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Examples of our Award Winning work for Canadian Airlines

Promotion for service to the Orient - with new upgraded service.

Promotion to support travel to Europe, with a Car Rental bonus.

Promotion to encourage travel to Australia & the South Pacific.

Promotion to encourage travel in an upgraded class called "Attache".

       

Promotion for service to the Orient, with emphasis on the new class - Royal Canadian Class. This "lumpy" mailer included free eyeshades and free chopsticks.

Promotion to encourage travelers to the Orient to select CP Air over their competition. See Case Study of this campaign: CP Air Orient Asian Theme - B2C White Paper

Opening Promotion for Canadian Plus frequent flyer program - response was an amazing 32.6% and won us a major award from the prestigious DMA in New York. See Awards.

Promotion to encourage travel to the South Pacific. We used an actual sheet of rough sandpaper to emphasize the "sand". Very tactile and surprising to readers. It's a WOW!

       

Promotion to encourage use of new upgraded service called "Attache".

Promotion to encourage travel to South America.  Note the strong bright color - typical of South American graphics.

 We achieved a response rate to these promotions  over 25% - far above the industry average of 2 to 4%.

Plus about 1000 more...

Actual printed samples are available for viewing. 

       

How can this help your business?

Now, it is unlikely that you run a comparable airline. But what is big news is that many far-smaller businesses can benefit from the same concepts that we've tested and proven at Canadian Airlines. We've found ways to make it cost-effective for even medium-size businesses. Now, smaller businesses who want to be aggressive can benefit also. It can make good sense to outsource your Loyalty Program to Best Practices Marketing. See the Loyalty Program we did for Canadian Airlines: Click 

To see some examples of the Direct Mail Programs we created for Canadian Airlines, see the Case Studies for these campaigns: 
Frequent Flyer Loyalty Program - White PaperSee the Case Study of a B2B Direct Mail and Loyalty Campaign that we did for Canadian Airlines International: Click 
CP Air Cargo B2B White PaperSee a Case Study of a B2B Direct Mail Campaign that we did for CP Air Cargo: Click  
CP Air Orient Asian Theme B2C White PaperTo see a Case Study of a B2C (Consumers) Direct Mail Campaign that we did for Canadian Airlines, for their Passenger division, click this link: 

 
 

B2C Case Studies:

Telecom B2C Case Study CP Air Asian theme B2C Case Study Security Systems Case StucyReal Estate Case Study
Lens&Shutter B2C Case Study Canadian Airlines B2C Case Study How to Increase Sales for B2C - Case Studies Secret Success Formula - Case Study

B2B Case Studies:

Wajax Industrial B2B Case Study Cloverdale Paint B2B DHL Courier B2B Case Study Shipping Supplies B2B Case Study Telecom B2B Case Study CP Air Cargo B2B Case Study Truck Freight B2B Case Study Loyalty Program Case Study

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