How did a Real Estate project sell
spectacularly due to Direct Marketing?
|Direct Mail ideas have been
proven to be successful at selling Real Estate.
Give Your Sales a BOOST with Direct Mail Ideas.
Is your business taking advantage of the latest advances in Direct Mail Marketing?
How to increase your Real Estate sales and maximize your opportunities.
Use Direct Mail to Find
Direct Mail can find you new customers and communicate effectively with your existing customers. Target Marketing simply
works cheaply and fast. See specific Direct Mail campaign examples, and a testimonial from an actual client.
Real Estate Selling
Direct Mail can sell Condos, Townhouses & Single Family homes
Direct Mail campaigns can target directly at your chosen audience with minimum waste.
Best of all, the results are immediate, measurable and repeatable. We’re the only company that does our particular type of Direct Mail programs.
Best of all, you’ll know the results within a week - and because we have an 85% success
rate - you’ll probably be smiling within a week.
Our programs are repeatable: if it works once, it will usually work again and again. If you have a large project, or multiple phases of a project, this is particularly important.
Direct Mail can Lease Office
Direct Mail can target directly at the appropriate business sectors to boost your leasing or sales of Office Space.
We use a unique method that is simply overlooked by the market - but it works every time.
Direct Mail can explain
unique Real Estate opportunities
Direct Mail can explain your concept in great detail, with enough space to supply ample information and convince skeptics.
With a budget of under $20,000 they sold 37 Condos, at full
price, in just 10 weeks.
this project a Dog? Well...um, YES!
The owner of this project was a
national real estate company. They’d tried all the conventional advertising -
classified ads, display ads in the big papers, even local newspapers - and only
managed to sell two units in two years. With 35 units remaining, they realized they
had a big problem.
They called us in, and we checked out the project to see if we could find any
problems. We sure did. We managed to be enthusiastic about this development,
even though it had some serious obstacles.
First, it was a
super-modern angular building, but it was crammed into a conservative Kitsilano
neighborhood of older single-family homes. Second, it had recently been carpeted
with a loud, bright bavarian (?) carpet everywhere - entryway, halls, and all
suites. Nice carpet, but not appropriate for this project's target market of
young singles and couples. Because the target audience was young people, we
convinced the builder to install simple, neutral carpets in the entryway and hallways.
Then we set to work designing a Direct Mail campaign, and selected a likely
target audience. They only allowed us a $10,000 budget, yet we were able to use
a Direct Mail technique that we’d proven successful on other real estate
In 5 weeks, they sold 17 of the 35 suites, and they were overjoyed! They asked us to
repeat it again, so we used Direct Mail again, to a different target group. It worked - in another 5 weeks they’d sold out - 35 units plus 2
In conclusion - for a budget of under $20,000 they sold 37 Condos, at full
price, in just 10 weeks. And yes, the new owners all asked for carpet replacement in their suites - every single suite.
If we can sell this project, we can sell anything. Perhaps you have some Condo’s or another type of project that you’d like to sell. Give us a call at
778-435-2120 - ask for Doug White.
How do you lease the last low-rise office building built in Winnipeg - just as the zoning changed to allow high-rises?
The rage in Winnipeg was the new high-rises and their spectacular views - but our client, 260 St Mary’s, was a low-rise with no views at all. Plus, it was a quality, expensive building, so they couldn’t sell on
the basis of a lower price - they had sunk in money expecting a higher price,
but had not expected to have to compete with the new-fangled high-rises.
One choice was to lower the price enough to get the buyers to consider this
"lowly" project - but that would have necessitated losing at least
hundreds of thousands of dollars. They probably couldn't have sold it
outright at a good price, as all the local Realtors were excited about the new high-rises.
It seemed better to test a new angle - and we chose a way (a proprietary way -
meaning it is unique to us and actually a trade secret now) to get the business
owners to prefer low-rise space.
The key word is prefer.
It's a way of "positioning" your product in a way that can bring the
buyer and seller together with a beneficial representation of their offer.
So we found a way to have the business owners want to have low-rise
space. And that was the key. These business owners also often deal
direct, without the aid of their Realtor. Once a Business Owner wanted
low-rise space, they would find that 260 St Mary's was the nicest, newest low-rise
space. Once they'd seen 260 St Mary's for the truly fine new office space
it was, they'd be unlikely to be swayed by further research into high-rise
office space. It's a shame I can't divulge the little secret trick we
used, but let me say, you would never have expected such an unlikely headline
copy. It started out with "We have the lousiest view in
Winnipeg, BUT ..." (Insert our secret trick here).
Sometimes a client has a product
or service that is near-impossible to sell
This was one of those awful
times. They had masked their desperation nicely, but they were probably
going to take a half-million dollar loss, tomorrow, unless it worked
positively. Our job was to find the positive, from amongst the giant
negative. Because they had a city-block-size building, they didn't really have all
that much space to lease on the two low-rise floors. And so, we could
satisfy ourselves if we found perhaps 6 to 20 business prospects, who would buy
the proposition that 260 St Mary's made sense. To think of this
rationally, you must dispel the notion that we had to convince the entire
population of Winnipeg that low-rise space is preferable to high-rise
space. We didn't - just 6 to 20 of them.
Once the client gave the go-ahead, we put our team of Designers, Artists, Photographers and Copywriters to work.
These folks are the real reason why we succeed for our clients. They write
truly inspired copy, and carry out some unique design ideas. Then we used a tested Direct Mail method that we’d tried
successfully with other projects.
We designed a simple but effective Direct Mail campaign, with a cost of under $15,000.
Yes - they managed to successfully lease it out.
Perhaps you have some Office space that you’d like to lease out - give Best Practices Marketing a call.
Ask for Doug White at 778-435-2120
Client Testimonial - RE/MAX
David Andrews, owner of Re/MAX Real Estate Services, has won the coveted
Re/MAX International Broker of the Year Award. David has used us for Direct Mail since the
early 1980's, and he uses us today. David’s own words say it best:
“ Doug White made me Millions but charged me only Thousands.
Doug’s Marketing, if followed, can transform your business. Give him free rein and hang on.
I asked Doug to help me with a Direct Marketing Campaign, which he did, and in the process he taught me so much about it I have never looked back. He made the process simple and always recommended the best people and suppliers unselfishly. As a Realtor, he helped me take my sales from 25 a year to 70+ a year. As a Real Estate Office Owner he helped me build a 75 person office from zero.
The office is the top producing office in Vancouver, Canada, and has earned me
Re/MAX International’s Broker/Owner of the year out of thousands of offices. Call me at 619-518-8598
or email me at firstname.lastname@example.org if I can be helpful with any more information about him."
David Andrews, Re/MAX Real Estate Services
Could a Direct Mail Campaign help your
business? Perhaps . . .
Your business can probably benefit from the same tested concepts that we’ve tested and proven with other companies selling Real Estate. These campaigns are suitable for all types of business, not just the largest. We’ve had good success selling all types of Real Estate: Condos, Townhouses, Single Family, and leasing Office Space.
And the campaigns are FAST in producing results - you can probably pay for our campaigns with the
Interest that you will save on your financing.
- Ask for Doug White