It worked very well. BC Tel reported in a contest
entry that they regularly received response rates from us of 22 to 26%,
while they received only the typical response rate of 2 to 4% from other
Direct Mail companies. See this mailer in
detail - we have samples of this campaign that we can show you in person.
Direct Mail can sell both
Services and Products to Consumers
Mail Marketing has
worked successfully for those who sell Services to consumers, including Telecom,
Security Systems, Air Travel, Water Services and Automotive Repair Services. Also, Direct Mail Marketing works well for most companies
who sell Products to consumers:
such as Furniture, Cars, Paint, Carpets, Jewelry, Cameras, Consumer
Electronics and most
other Business-to-Consumer sellers. Whether you sell a service or a
product to a consumer, this method of Direct Mail marketing almost always
To see other Telephone Company campaigns, click
To see other B-to-C Direct Mail Programs similar to this
one, click any of the buttons below:
Isn't a list
Yes, this mailer was sent to a
list of prospects. We can develop a good
mailing lists for prospecting. Also, a campaign like this can often work successfully
without the need for lists.
What's the cost
for a Direct Marketing Campaign?
We'd suggest that you start
with a minimum budget of $5000 to $10,000 to effectively test a Direct Marketing
program. After a few successful campaigns, you can increase the
scope of your Direct Marketing. Direct Mail Marketing can actually
build a small business into a much larger one - fast.